What an advertisement here buys
Promotion and visibility. Your name, your logo, one real photograph of your work and a way to reach you, on the page a reader opens when they are choosing who to call in Fort Myers, Cape Coral or Naples.
Here is the part other directories leave out. Nobody can sell you a customer. Angi and HomeAdvisor sell shared leads, and in 2023 the Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million in refunds to settle charges that it described those leads deceptively. We took that product off the table on purpose. You buy the space. What happens in it is your work and your reputation, and we report what actually happened with zeros included.
- Paid placements never enter the ranked list and never move a business in it.
- Every paid unit carries the word Advertisement where a reader sees it without expanding anything.
- Money never changes a score, a check, an editorial note or a published finding.
- You can cancel by email. There is no annual lock and no exclusivity before there is an audience.
What a Premier slot looks like
Sample. This business is invented. Three of these sit above the comparison table on one category and city page, and nowhere else.
The rate card for 2026
Three products. No tiers beyond these, no setup fee and no charge for anything a listed business already gets free. Pay by the year on any monthly product and two months come off.
| Product | Founding price | Price after the pilot | Term |
|---|---|---|---|
| Premier slot on one city page | 30 days free, then $99 a month to day 90 | $249 a month | Monthly. Cancel by email |
| Pro Profile on your listing | Free for founding advertisers. Everyone else gets 30 days free | $49 a month or $490 a year | Monthly. Cancel any time |
| Category sponsor for one county | Not sold in the first 90 days | $500 a month | Six months, then monthly |
| Extra location on one bill | Not sold yet | $29 a month for each one | Monthly |
Premier slot on a city page
One of three cards above the comparison table on a single category and city page. Your logo, one real photograph of your own work, a short headline, a call button and a website button. The rotation order is fair and we publish how it works. You get a report every month.
Pro Profile on your listing
A bigger listing. Up to 30 photographs with captions, one video, a quote button that sends a message straight to you, one current offer, up to 10 extra service areas, your responses at the top of the notes, and the nearby competitors box switched off on your own profile. Photographs earn no points and the profile never moves you in a list. The quote button and the stats page open when the owner dashboard does, and we do not bill for a feature before it works.
Category sponsor for one county
Presented by wording on the category hub, on the city pages in one county and on that category's guides. One sponsor per category per county. It never touches guide copy, rankings or research, and it carries no reserved Premier slots, so the slot inventory stays honest.
The Premier price rises only when the page earns it. $249 a month holds until that page's own traffic report shows 500 local visits a month for two months running, when it becomes $399. It reaches $599 only past 1,500 local visits a month. We would rather show you the report than argue about the rate.
The founding offer for three roofers
Three advertising eligible roofers, one in each city, starting the day their city page goes public.
- Days 1 to 30. Free. No card.
- Days 31 to 90. $99 a month, and only if you say yes after reading the first report. The most anyone can spend in the pilot is $198.
- After day 90. $149 a month for 12 months if you stay, then the normal rate.
- Included free. The Pro Profile and the digital recognition files for the pilot.
- Refund. Any paid month that produces no measured contact actions from the advertisement is refunded. We say plainly that a click is not a customer.
- Company you keep. Up to two other advertisers can appear on the same page. We tell you that before you sign, not after.
Who can advertise here
The same floor everyone else has to clear. The scoring engine decides it, not a salesperson.
- An active license in the right class from the profession's regulator.
- No final disciplinary action in the last five years.
- A SWFR Score of at least 60 out of 100.
- No upheld finding of review manipulation.
Drop below the floor and the placement comes off at the next build, within 24 hours, and we refund the days you did not use.
Where advertising is open today
- Air Conditioning Contractors. Open to any business that clears the floor above.
- General Contractors. Open to any business that clears the floor above.
- Plumbers. Open to any business that clears the floor above.
- Pool and Spa Contractors. Open to any business that clears the floor above.
- Roofers. Open to any business that clears the floor above.
Whatever the category, the price is set by the value of the space and never by what a customer is worth to you.
What your monthly report shows
Times your advertisement was shown, profile views, clicks to your website and taps on your phone number. Our own visits and the obvious robots are taken out first. You get an email every week and a report every month, zeros included.
These are visibility numbers. They are not leads and we do not count sales, because we cannot see them and nobody who promises you otherwise can either.
Apply to advertise
There is no checkout. You send this, a person reads it, and we answer with what is open on your page, the price and the dates in writing. Nothing is reserved and nothing is charged until you have agreed to it.